Athleta Mag Issue 12

Athleta is an independent magazine about sports, but to call it that would be truly reductive. That's why, to tell you about it, we'll borrow the words of those who live and work with Athleta: "Athleta is the words of sport. It's a piece of writing that enhances the image. It creates the atmosphere, offering a personal, highly personal interpretation. It's a journey into the principle of resilience, into discovering one's own limits through the body. In the name of the goal to be reached, the point to be scored, the sacrifice to be made. Athleta is the photographic story of all this. It's the essence of strength and the absence of failure. Which never exists when you know you've given it your all. These are pages to be looked at, explored, and understood. They are images that have soul and that touch the soul. They are details to be discovered and colors to be savored. They are journeys to be undertaken."

Athleta Magazine Issue 12 explores sport as a superior form of human existence, a cultural language, and a space for creative resistance. Inspired by the thought of philosopher José Ortega y Gasset, who believed that culture is born not from work but from sport, this new print issue continuesAthleta's exploration of contemporary sports imagery.